Burn the Shadecard

Let’s not be Carbon Copies

Let’s not be Carbon Copies

22 Aug 2017

This inferiority complex increased when we had visitors. Once I was at home and went to give a glass of water to my father while he was talking to some...

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Let’s not be Carbon Copies

22 Aug 2017

This inferiority complex increased when we had visitors. Once I was at home and went to give a glass of water to my father while he was talking to some guests. They assumed that I was a servant simply because of the color of my skin. Ranjana, Lawyer  

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I tried all sorts of stuff to look fairer!

I tried all sorts of stuff to look fairer!

17 Aug 2017

I would try all sorts of stuff to look fairer. Funnily enough, I never actually went to the fairness creams, though. Instead, I would try different homemade face packs Jahnavi,...

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I tried all sorts of stuff to look fairer!

17 Aug 2017

I would try all sorts of stuff to look fairer. Funnily enough, I never actually went to the fairness creams, though. Instead, I would try different homemade face packs Jahnavi, Director of Sales, Viacom 18  

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An Entrepreneur Burning The Shade Cards

An Entrepreneur Burning The Shade Cards

12 Aug 2017

It is not practical for people to fret over every single product they use in their life but personal care is a big part of things that people passionately care...

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An Entrepreneur Burning The Shade Cards

12 Aug 2017

It is not practical for people to fret over every single product they use in their life but personal care is a big part of things that people passionately care about and people must be able to use correct frameworks to decide for themselves. Once they have decided, there should be products that comply with their decisions so that they are empowered to exercise their choice. Vikas Lachhwani, Co-Founder & Director, MCaffeine  

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The darkness my fairness propagated

The darkness my fairness propagated

09 Aug 2017

We weren’t able to burn the shade card and save the bond we shared. Swapnil Dixit, Co-Founder, Hindustan Motorcycling Company

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The darkness my fairness propagated

09 Aug 2017

We weren’t able to burn the shade card and save the bond we shared. Swapnil Dixit, Co-Founder, Hindustan Motorcycling Company

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Designing data for ‘fair’ game

Designing data for ‘fair’ game

06 Aug 2017

 I didn’t have any light coloured clothing in my wardrobe. There were no peaches or whites for fear that I would appear dark. Vaishali Gupta, Core Team Member, MCaffeine   

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Designing data for ‘fair’ game

06 Aug 2017

 I didn’t have any light coloured clothing in my wardrobe. There were no peaches or whites for fear that I would appear dark. Vaishali Gupta, Core Team Member, MCaffeine   

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These were the pieces of ‘advice’ I was given!

These were the pieces of ‘advice’ I was given!

01 Aug 2017

‘Don’t wear bright lipstick or nail polish.’ ‘Avoid white or lighter colours.’ ‘It’s best if you stick to browns and darker colours.’ These were the pieces of ‘advice’ I was...

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These were the pieces of ‘advice’ I was given!

01 Aug 2017

‘Don’t wear bright lipstick or nail polish.’ ‘Avoid white or lighter colours.’ ‘It’s best if you stick to browns and darker colours.’ These were the pieces of ‘advice’ I was given. Iti Sharan, Social Media Editor, Youth ki Awaaz  

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