We just got PETA Certified!

Well, we have just earned another caffeinated, very precious badge and we are exhilarated to be sharing the news with you! We are now PETA Certified, yes, you heard that right!

Before we dive deep into this, let us tell you what does it actually mean to be PETA Certified?

As we all know, PETA stands for People for the Ethical Treatment of Animals and is the world's largest organization working towards the rights and protection of animals. PETA has acquired a following across the globe and has millions of supporters. In the Skincare and Beauty sector, being PETA certified basically means that the company certified does not indulge in commissioning to conduct any tests on animals. Furthermore, from the start of the production process to the end of it, which means the end result; nothing should go through animal testing or be derived from animals making it 100% Vegan!

How does this make mCaffeine all the more caffeinated?

mCaffeine has since Day 1 had the following credits:

• SLS Free
• Paraben free
• FDA Approved
• Dermatologically tested
• Made in India
• 100% Vegan & Cruelty-free

This means, we have been an uber-responsible and thoughtful brand since day one, for the betterment and upliftment of everyone together while giving our caffeinators the assurance of indulging in ‘good for all’ products. Now that we are 100% Vegan, Cruelty-free and PETA certified, we have an added feather on our cap that just makes us a whole prouder and happier!

How is this PETA Certification valuable to you?

• Care in Consumption: As we hold a PETA certification along with being 100% Vegan and Cruelty-free, you are now assured that any of your purchases will not, at any moment harm the wellbeing of the animals and protect their rights at all times.
• Contribution towards the Environment: We care, about you, about the society, about each component of our surroundings and the environment at large. We want each one of you to feel the same emotion and every caffeinator to be a part of a change every time they make a purchase. Animal testing has been a practise for way too many years, one that needs to stop. We can make this happen, together.

We are both excited and delighted to be associated with PETA and only look forward to a collaboration that further promotes a change and encourages ethical practices more and more across industries to make this world a beautiful place to exist, and co-exist!