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As the name suggest you can use this routine in the morning before you head out from home and also at night, before bedtime.
"Squeeze a small amount of face wash in your palm, apply on damp face. Avoid contact with eyes. Gently massage in circular motions for a minute and wash it off thoroughly with water. After cleaning your face apply a few drops of the serum and gently massage it into the skin using your fingertips. This is your AM routine. You can also use the night gel before bedtime for the PM routine. Apply the gel on your face & neck & gently massage in circular motions with your fingertips."
It is suggested that you first cleanse your face with a face wash and then apply serum or night gel. The face wash cleanses the dirt and impurities. The face serum/night gel would sink in the skin better and make your skin more hydrated and replenished.
Yes, especially if you have dry skin. It is suggested to use the face serum in the PM routine as well. First apply face wash, then the face serum and end it with night gel.
Yes, it is safe and ethical to use. It is free from harmful chemicals like SLS, SLES, Silicones. It is also Cruelty Free, Paraben Free, dermatologically tested and pH balanced to refresh your skin.
Cleanse
Hydrate